Every business owner I know right now is getting pounded by companies offering “SEO” services.
First you have your fly-by-nights, who just take your money and run. Then you have your large legitimates, the phone book companies and the like, who sell you everything under the sun because they can get away with it and offer you an ok service. Then you have your true legitimate SEO companies that have been doing it for years and practice ethical techniques. These guys usually cost a bit more, but, at the end of the day you end up putting MUCH more money in your pocket.
SEO, short for Search Engine Optimization, usually refers to techniques implemented to rank a website higher in the natural listings, or the listings in the main area of a search results page.
SEO sounds simple, the higher you can rank a website for a given search the more traffic you’ll receive. But, if it were that easy wouldn’t we all do it?
Think of it like driving into a new town and trying to find a good place to eat. The first place you see has weeds grown up around it, only one car in the parking lot, and a sign that barely works. The place next to it has a full parking lot, nice landscaping, and the sign is a big chili. Where do you eat? Chili’s of course!
Search engines do the exact same thing to determine which website should rank the highest. Instead of bad landscaping and a full lot here are a few things search engines look at:
- domain age (if they’ve been around a while chances are they’re good at what they do)
- does the title of the page have the searched term in it? (if you’re looking for Chinese food do you pull into Burger King?)
- do other websites link to the website? (wouldn’t you rather eat at a restaurant that others have talked about)
- does the website change information often? (I’ll go to the freshly painted restaurant vs the paint chipping joint next door)
You get the picture. This list goes on, and all of them help establish how relevant a website is to the search. But, what’s important to remember is that search engines look at the whole picture. So even if you have a website that you started this year doesn’t mean you can’t achieve high rankings.
SEO has two parts, internal and external.
Internal has to do with the content and structure of the actual website.
External has to do with outside sources. These include things like other sites linking to yours, reviews of your services by outside sources like Yelp.com, videos you have on YouTube, social media activity on Twitter and Facebook, among many others.
First of all, all of the websites we build are highly optimized on the internal side of SEO for the site’s content and structure. Yes, you can get out cheaper by providing us with your own content. But, if you’re really ready to see some results our content writers can help keep visitors on your pages longer and tailored for specific performing keyword phrases.
If you currently have a website in need of help, I charge a minimal $175 to do a thorough analysis and determine a strategy to get you on top- so drop me a line
When you combine External SEO with Internal SEO you’ve made your match! Working with our content writers we develop and distribute press releases, write and submit articles, comment on blogs, film YouTube short videos, handle Facebook fan pages and status updates, and yes we can even Tweet for you!
Fill out the form below, I’ll send you our basic rate sheet, and we’ll get a move on it!